Yes. Simply enter CMS LatinAd from your phone, enter your username and password, and that’s it!

You can create your account by completing the form. A LatinAd salesperson will contact you to verify the data and finish activating your account.

Yes, you can define the operating hours of the screen, outside of those hours the player will display a black plate that allows you to save electricity consumed by the screen. This is done from: Edit screen options, from the list view of screens or from the view of a particular screen.

Yes, you can sell outside of the LatinAd MarketPlace. You will have to do the programming of the adv manually. You will have the possibility of having the output information of the ad and also the evidence in a campaign report. On the other hand, you can count on the possibility of connecting to other marketplaces, through different integrations (consult with commercial support the options of having a provider that you want to integrate since we can do it)

CPM is the acronym for “Cost Per Thousand Impressions“. It is a term used in the spanish programmatic industry.

For LatinAd, it is the price that an advertiser must pay so that their advertising piece/art is reproduced a thousand times on a screen.

To calculate the CPM in LatinAd, you need to know:

• • How many outputs/minimum views an advertiser will have per month on my screen in a traditional sale.
  • What daily or monthly price do I want to receive for each advertiser that is present on my screen

With this data, all you have to do to get the CPM is to divide the monthly sale price by the number of minimum monthly checkouts and multiply by a thousand.

Example:

• • Traditional sale price 30 days: U$D 900
  • Minimum monthly departures in 30 days: 12,000 (400 per day)
  • (900 / 12000) * 1000 = CPM $75

The LatinAd Player is installed on the computer/CPU that is connected to the screen.

This can be a PC running Windows (7 or higher), Linux (with support for AppImage apps), MacOs, Android (7 or higher), Raspberry Pi (3B or higher), and Tizen (Samsung TVs).

You can manage all the content on the screen from the ads module (CMS LatinAd). You will be able to load the ad and link it to all the screens that are available in your inventory.

Works on the following operating systems:

• Windows (7 or higher)
• Linux (with support for AppImage applications)
• MacOs
• Android (7 or higher)
• Raspberry Pi (3B or higher)
• Tizen (SmarTV Samsung)

*For Raspberry Pi and/or Tizen contact Technical Support.

In the following video tutorial we teach you in detail how to make your screens available.

You can do it in 3 simple steps:

1. Download the LatinAd Player and install it on the display device.
2. Enter CMS LatinAd with your username and password
3. Create the screen in the manager and link it by entering the code that appears when you open the LatinAd Player.

Yes, you can do it by configuring different LatinAd Players on your same screen. You will treat them as independent screens and you will be able to manage the content independently as well. Watch the video here.

If you want to show ads together, you can use the Synchronized functionality. At the moment it is possible to do it for Windows, Linux and MacOs operating systems. Watch the video to understand what it is about here.

From the CMS LatinAd you can do it in two ways:

1. From SCREENS, select the one that corresponds and you will be able to access the “reel or loop” with the active ads, to link new ads you just have to click ADD ANNOUNCEMENT.
2. From ADS, select the one you want to upload and you will link the ad to the screens you want from ADD SCREEN.

Yes, it is possible by creating a SMART LIST ad, where you can ADD RULES, indicating a specific departure date, days of the week and departure times. Here you can access the instructions.

Yes, it is possible by activating the EXCLUSIVE PLAY. This functionality allows an ad to be displayed at a specific time, by default the minimum time is 1 minute with the option to increase said time. You also have the option of programming the EXCLUSIVE PLAY when you link an ad, indicating the date, time and duration. Here you can see the tutorial on how to do it.

You can certify the ads by uploading photos or videos of the screen with the ad coming out. We call this material “evidence” and it is attached to the exit report that you can issue by the Content Manager (CMS LatinAd).

You can generate reports of the exits of an ad from the “Report” >“Impressions”. There you must select an ad and a screen for the system to generate a report on the number of exits. You will have the data grouped in a graph with the total departures per day and you will also be able to see the detail per hour of each of the dates you select.

• You can verify that your ad is playing from the Reports module, in the “Live view” option. If you have a camera connected to the CMS that points to the screen.
• Viewing the impressions report for each ad in the Reports >Impressions.
• Seeing the green download check in the Loop section of each screen (indicates when exactly that ad has already been downloaded by LatinAd Player)

If you have a camera that is facing the screen, you can integrate it with our LatinAd CMS and associate them. To do so, please contact audience support.

Yes. By clicking on the focus icon 💡 (Brightness) within the configuration of each screen that you have created in LatinAd CMS.

From the LatinAd Player options menu (Right click on the image – >Adjust Window).

You can also change the resolution from the CMS, within a screen section, ⚙️ Settings -> Configure Player. Be careful when editing this information, since it can be affected in the way the image on the screen is seen, always do it while viewing the screen.

Yes. LatinAd interferes when there are large negotiations with agencies or high-volume clients. Generally, these negotiations begin in November, and annual investment budgets are generated.

Yes. LatinAd is very versatile when it comes to maintaining prices or configuring the prices of its screens in particular cases. You will be able to configure a base price for your screen, both for traditional and programmatic sales, and then you will be able to add special prices for each agency and maintain the internal arrangement that they may have.

This can be done from the CMS LatinAd in the section of each screen:

• ⚙️ Settings -> Traditional price
• ⚙️ Settings -> Programmatic pricing

Remember that they must always have the registration form for the sale completed before setting prices. ⚙️ Settings ->Screen details

LatinAd does not sell screens, but we can help you choose. First of all you must take into account the place where you are going to place the screen. It can be a place outdoors (outdoor screens on public roads), a closed place (such as a mall, a store, a hospital), or in a bus, taxi, or subway. Once you know this, you can opt for two very different technologies with different purposes, LED panel technology or Smartv televisions.

• LED panel screens are modules that are generally sold per square meter, and have the advantage that you can build large-format screens of the size you want (for example 12 meters x 7 meters, for a monocolumn at the foot of a large road access ). We leave you the link of our strategic partner where you can ask yourself questions and buy this type of screens: www.dinalight.com
• Smartv televisions have the advantage that they are much simpler when it comes to deciding and installing, they are cheaper with known technologies (they can be Android TV, Samsung, or any other model that can be connected to a device on the back). The disadvantage is that large sizes cannot be achieved, they cannot be outdoors without a special housing, and they are generally used for confined spaces with limited space.

You can use the Synchronized functionality. You can make one or several advertisements (same or different), be seen in a synchronized way on two or more screens. You can also apply rules of specific dates, days and times.

SEE EXPLANATORY VIDEO OF HOW THIS FUNCTION IS USED.

You can create campaigns and manage them from the LatinAd CMS itself.

You will be able to do the following:

• Register your customers with their respective brands
• Create quotes and be able to send them in PDF.
• Run campaigns that will then be automatically planned in your media
• Control sales, all from the same LatinAd CMS.

LatinAd in this type of internal campaign do not have any type of commission. You can also choose media from other companies to expand your offer, in this case LatinAd will have a commission for the service of those screens that do not belong to your media.

HERE we show you how to do it in an explanatory video.

Managing screen circuits is much easier.

You can create a circuit, place several screens inside and manage them all as if they were one. You can see the reports in a unified way or individually on the screen. We also enable programmatic sales in circuits: You can offer impression sales for the entire circuit and in the event of a screen failure, the system automatically redistributes the affected impressions on the rest of the screens.

VIDEO TUTORIAL

Your screens can be seen by suppliers from all over the world. So you can receive sales from countries outside where you operate.

In this case, you will receive the amount of the sale in the currency USD (United States Dollar), and you must issue an international invoice (invoice) in this same currency.

This type of sale will not have local taxes and you will be paid exactly for the value of your screen, but it will be reached by the foreign transaction retention depending on the country where the campaign is broadcast, which will be paid by the client, you will only receive a receipt and we will inform you of the retention so that it can be added to your bill.

We can see each withholding by country:

The sale will not be affected by the retention, only in the special case in which the advertiser or the agency chooses its purchase by the “External Invoice” modality, which we will inform you in advance.

LatinAd does not sell screens, but we can help you choose. First of all you must take into account the place where you are going to place the screen. It can be a place outdoors (outdoor screens on public roads), a closed place (such as a mall, a store, a hospital), or in a bus, taxi, or subway. Once you know this, you can opt for two very different technologies with different purposes, LED panel technology or Smartv televisions.

• LED panel screens are modules that are generally sold per square meter, and have the advantage that you can build large-format screens of the size you want (for example 12 meters x 7 meters, for a monocolumn at the foot of a large road access ). We leave you the link of our strategic partner where you can ask yourself questions and buy this type of screens: www.dinalight.com
• Smartv televisions have the advantage that they are much simpler when it comes to deciding and installing, they are cheaper with known technologies (they can be Android TV, Samsung, or any other model that can be connected to a device on the back). The disadvantage is that large sizes cannot be achieved, they cannot be outdoors without a special housing, and they are generally used for confined spaces with limited space.

Watch the following explanatory video where we show the difference.